Photographer Wesley Verhoeve suggests suggest we “Leave Grace Notes,” in his post ‘What a Burger Restaurant Taught Me About Creative Work.’

“Guidara’s team believed in ‘grace notes’: small gestures that surprise and delight. A remembered wine. An extra dish.”

This from the book “Unreasonable Hospitality” by Will Guidara.

“In our (photography) world: a behind-the-scenes Polaroid. A thank-you zine. A note weeks later saying thank you for the opportunity and trust.

These don’t scale. But they stick.”

I’ve say this in slightly more profane way in “Maybe you don’t need more subscribers,” but the core idea remains: things that don’t scale can resonate.

Marketing our work isn’t just about logos or brand colors, it’s about how we make people feel.