This from a recent Email Guidance offering (where I answer people’s questions):

You have the permission to do absolutely anything you want and you can do it outside of the confines of the social media attention stealing industry. Just get in front of a few people and do the thing. By doing that, you put up the flag for all the fellow weirdos that want to do the exact same thing. They say “yes, I want to do this!” Lead the way for them. 

You’re not creating a tribe because the tribe already exists., they just haven’t met. So be the one who makes the introduction and pulls people together.

Then three years from now. you’ll look up and know exactly what to put in your newsletter, and what your website needs to look like.

If you’re doing work that feeds you, and resonates with other people, they’ll be no doubt what goes into your next newsletter, your next album, your next painting. Everybody is doing what they want, and you can, too.