From Dan Blank, in “10 things I wish every writer knew about marketing.”

“What if instead of redesigning your website, you reached out to one person each day for three months? Where your goal was a meaningful conversation, a generous act, or a thoughtful reply.

I have seen writers not only learn so much in this process, but create wonderful connections and opportunities. Besides, wouldn’t it be nice to spend your days talking with people who love to read?”

I say do a little of both, but with a twist.

Let’s stop redesigning our websites, or rather, let’s just strip them to the bones and get back to the writing. I’ve had enough of the Squarespacification of what a website should be.

The blog format has endured because it works. One of the most popular websites in the world uses the blog format. Just a photo, followed by a block of text. Then another photo, with a block of text.

It’s called Instagram. Look it up.

Magazines, newspaper articles… photo, then text. Photo, then text.

THEN… then share some of those posts with people from time to time. That doesn’t mean blast it to “everyone” on social media. Instead, send one link to a person from time to time.

“Here, I wrote this is a bit ago and was thinking of you…”
“Hey, remember that time we did this thing?”
“I know you’ve been struggling with X, and I just wrote something about that.”

Our website is the library in our cozy cottage in the woods – not everyone visits, but for the right people it’ll feel like home.