DON’T NICHE TOO MUCH, AND BUILDING YOUR ARCHIVE

Published On: July 1, 2025Categories: Websites, Writing

Two things of note from our June 27th Escape Pod Zoom call.

Don’t niche too much. Or rather, don’t make two seperate newsletters, two separate Substacks, two separate websites – especially at the start. Show up fully as you first, before you go chopping yourself up into all these little pieces.

Then also, if you’re starting to move your Substack archive to your own website (just in case, ahhhh), take your time. It’s hard work moving everything over manually, and reformatting images, and cleaning up links. Find a pace that works for you.

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