“Creativity is not something to hustle or to use.

Creativity is something to tend to, like you tend to a garden, and it in turn uses you in ways you couldn’t imagine.”

This from “This Is Drastically Changing My Creativity,” a post by Blake Roberts.

I’ve told two people this week (via my Email Guidance offering) to not set up a website. To not set up a webstore. To not start a newsletter.

These two people were still very much in the “figuring it out phase,” to which I stressed that maybe you don’t need to figure it out in public.

Not everyone wants to document the journey. It’s okay to go off and do your thing for a few months, or a few years.

Because what if you fully tend to your creative garden, without the distraction of sending a newsletter, posting on socials, or the dreaded “figuring out” your website?

I believe that if we immerse ourselves in the art, the practice, the work, that in a years time (or whatever feels right) you’ll already know what the newsletter is about.

And you’ll know exactly what sort of website you need.