From today’s ’Making Cozy Videos’ Zoom call, an absolute mic drop quote from a guest:

“(Treat) making a video (on your website) about making someone comfortable, like, if someone came to an opening of mine, I’d want them to feel welcome and comfortable.”

Video isn’t just for touting your expertise and knowledge but to give the visitor a glimpse into what it’s like to work with you, or run into you at a book shop.

Don’t think of each video as something that has to end up on YouTube to be seen by everyone. Think of how one video can put someone at ease, to let people know they’re in the right place when they show up on your website.