Social media FOMO is a lie

Is it FOMO (fear of missing out) when you’re not seeing 90% of the posts you signed up to see?

Is FOMO a thing when your fans don’t see 90% of what you post?

Missing out? We’re missing nearly everything – even when we spend multiple hours a day on these social media platforms.

How many more reels are we going to make?

How many announcements are we going to make to crickets?

Where is going through the motions getting us?

It’s time to build stronger connections without relying on social media, and here are a few ways you can do that:

• Get your friends’ phone numbers and emails and message them directly. Call your friends. Send them a video message. Remember, we’re not really built to follow the lives of 3242 people every moment of every day.
• Get your fans onto an email list, and occasionally send them a good newsletter.
• Set up a website and keep it current so friends (or potential clients) can look you up and see what you’re doing.
• Send out postcards (Miranda Lambert sent out postcards this summer).
• Got SMS data? Get good on that channel because most folks are bad at it!
• Get in front of people, IRL. Become unforgettable with your work, play your music on the street, show up in wild places!
• Make flyers for your next event and hand them to people. Include other people’s events, too. Become a trusted source of information for your community. Do this for mutual aid, short stories, or album pull lists.
• Email people you’ve worked with in the past to catch up.

These ideas require more effort than simply “posting,” but it won’t get any easier to reach your fans on social media in 2025, so what are ya gonna do?

Mark Zuckerberg is the second richest person in the world and doesn’t give a fuck about your pre-order or community event.

(Thanks Kyle Raymond Fitzpatrick for that link).

If you’re not working on untangling from social media, you’re putting your career into the hands of platform owners who only seek profit for themselves at your expense.