DRIVE PEOPLE TO YOUR WEBSITE INSTEAD OF YOUTUBE
If you get people to your website, do your best to keep them there. If you’ve got a new video or song to promote, embed it on your own website and link to it from your newsletter and social media.
Direct people where it’ll have the biggest impact – SALES.
Add the piece of multimedia to your site, where you control the branding and layout. Optimize and make it easier for people to pre-order your new product or service, or even to just find out more about YOU.
Because sending to people to YouTube just keeps people on YouTube, which benefits YouTube.
Sending people to Spotify or Apple Music keeps them in the streaming music world.
Get people to your site, give them a reason to stick around, and don’t let that attention go to waste.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
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