Your Fans Will Show Up or They Won’t

Every time a band makes a tour announcement, the replies pour in:

What, no Louisville?
Skipping Columbus again?
Come to Brazil!
East coast tour?

But every artist, band, and performer is making a deal; on this night, we’re playing this venue in this city.

Show up or don’t.

I believe the same to be true online.

Build a website and a newsletter. That’s your venue and city.

Then you drive traffic to both with one or two social media “billboards.”

Put on a great show.
Make a great product.
Offer a great deal.
Maintain a great website.

They show up or they don’t.