THE VAULT OF SOCIAL MEDIA IS OPEN SO TAKE WHAT YOU CAN GET

I have good news, and I have bad news.

The good news is the vault is open, and by vault, I mean social media.

You’re still able to link to your latest video, or a new song, or ask people to join your email list.

The bad news is that you can only swipe a few dollars at a time from the vault.

That post got 7,927 views.
Revolver has 416,600 followers.
2% of their followers saw it (and 98% didn’t).

Revolver entered the vault, and with a 2% click rate, they walked out with about 130 clicks.

At 5%, that’s 400 visits to their website.

The vault is open, so they keep posting.

Carter Vail has 211,000 followers and got 400 people to pre-save his song, which means just 0.1% of his fans pre-saved his new track.

The vault is open, so he keeps posting videos and making music.

I had about 2,600 Twitter followers at one time, and got four people total to subscribe to Social Media Escsape Club.

PERSON BY PERSON, DRIP BY DRIP

You might be interested in getting away from social media, and thinking that you can pull a lever and all your followers will magically sign up for your email list, or start visiting your site.

Linda Bloomfield moved her #OpportunityTuesday from Twitter (with 16,500 followers) to Substack in late 2022, and got 1,200 people to subscribe to her newsletter from one Tweet.

There should be studies on how well that worked. And it’s still just 7.2% of her Twitter audience.

But again, the good news is that the vault is still open.

Take what you can get.