As is the case with most people that give advice, I’m good at telling people to have websites, while seriously neglecting my own.

So today, Monday, August 7, 2023 I’ve come full circle, having a fresh WordPress install (thanks Tom at I Heart Blank), and ready to get back to it.

Why have a website for your creative project? Why not just have a Bandcamp, or set up several social media accounts?

Well, you can have everything on Bandcamp, but as we saw earlier this year, there was some friction from ownership when their employees moved to unionize. Things worked out, I guess, but still.

And social media platforms are about as stable as crypto currency these days. Hell, Twitter is now X, even though their domain name is still Twitter. Instagram is a half ads, half people you don’t know, and Facebook? Dear lord.

Set up a website. Put all your press and accolades on it. Like I said in ‘DON’T MAKE SOCIAL MEDIA YOUR TROPHY CASE,’

Don’t spend all your effort on the “billboard,” then neglect your own establishment.

Playlist placements are amazing. All that hard work. The song writing. The recording. Years on the road.

All posted on platforms we don’t own, just so 10% of our social media followers can see it.

Websites close. DSPs will fail. Magazines will fold.

So make sure you got screen shots and photos of some of the big cool “earned media” on your own websites, set your domain name to auto-update, and pay for hosting every year.