THERE’S POWER IN EMAIL MARKETING

Digital Marketing Director (and someone I work with!) Kyle Frey at MNRK Music Group, on the Break the Gate Podcast:

There’s so much power in email marketing today. That’s definitely one of the most slept on areas, especially if you’re developing your own audience or fan base, bands should definitely get more on board with collecting that data, getting those emails. It’s your direct line of communication.

Email marketing is so strong for everything like, single rollouts, just basic communication, album presale, and just having that (first party) data is very important.

Bands, organic soap makers, photographers, any other creative souls – you need a direct line of communication with your fans.

Social media gives you the illusion of reaching your fans, but your posts never reach all your fans. Some of the bigger accounts on socials that are getting results – well, they probably got PAID, FULL TIME PEOPLE doing that work, or some other kind of help.

That’s what I meant when I wrote ‘PART TIME SOCIAL MEDIA EFFORT GETS YOU PART TIME RESULTS’ – you can only do so much an an independent artist. 

And I mean this with all my heart; as a creative person, the hard part is already done.

You write songs, take photographs, win races, teach courses, sell merch – whatever it is that you do – you’re doing it! That’s the hard part.

Setting up and sending out a newsletter? Come on, you can do this. You can figure it out.

You figured out how to do that stupid SWIPE UP thing with Instagram stories, right?

Ask a friend. Watch some YouTube videos. Send me an email (seth@closemondays.com) with some questions, or just book an hour call with me and we’ll this rolling.

We all figured out “hashtags” and vertical video.

Let’s figure out how to send an email to your fans.