NO ONE KNOWS WHAT YOU’RE DOING

I had a wonderful chat with Laura Kidd, an independent artist whose recent album ‘Obey Robots’ hit #14 on the UK charts. Part of what made that possible was from building a 10,000 person email list since 2009 – watch the video to find out more!

One thing we discuss is how we share what we do on socials, and people still have no idea what we’re doing.

I spoke about my Goodnight, Metal Friend mix series here before. Been doing it since 2020, and sharing on Twitter and Instagram – just like you’re supposed to, right?

So I was out with some friends recently, and mentioned Goodnight, Metal Friend, and my one friend – WHO FOLLOWS ME ON INSTAGRAM – was like, “what’s that?”

They had no idea.

“It’s almost like everyone else has their own life, isn’t it,” said Laura in this clip, “and they’re all really busy with their own thoughts, so when I share mine I’m not actually intruding as much as I might feel like I am.”

Keep posting about your new music. Your new projects. Your new services. It’s likely 80% of your fans don’t see those posts anyways.

So be sure to promote your website and newsletter while you still can, before the whole social media house of cards comes tumbling down.