MAKE YOUR FANS FEEL SOMETHING
Harriet JW’s clients are doing unconventional things to get their songs heard (via LinkedIn):
My buddy Dino Corvino got me listening to WORRIERS.
Not because of a song, or a music video, but because Lauren Denitzio replied to a comment or two on TikTok.
Dino (he writes Skateboarding on their Altar) has seen it all, so when he tells me something like this, I listen.
I’m a fan now, and maybe a few people reading this will go see WORRIERS on tour, or listen to the new album ‘Trust Your Gut.’
Don’t get stuck playing the “GET A MILLION NEW FANS” slot machine, dumping a bucket of pennies onto social media, and playing it safe with mullet marketing.
Commit to some dialogue with your fans a few times a week at least.
Does it scale?
Fuck scale, make your fans feel something.
When’s the last time an artist made you feel something?
Let me know in the comments, or reply to this email!
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