IT TAKES ONE PERSON TO CHANGE EVERYTHING
“You don’t need to reach a million people all the time. You don’t need to reach a thousand people all the time… one person can do it.”
This video centers on a simple but easily forgotten idea: impact doesn’t come from scale first—it comes from attention landing in the right place.
After talking with a longtime musician who quietly kept sending extreme metal records to college radio, the result surprised him. Once a station latched on, everything changed: “now instead of playing to old dudes with their arms crossed we’re playing to young kids who are going crazy.”
The lesson is this: “just because a thousand people didn’t see your thing, maybe one person that someday can do something with that is the person that you need to constantly be putting that in front of.”
You won’t always know who they are, but that’s why you keep going.
💬 Questions or thoughts? Send me an email.
One-to-one help via email. Let’s figure out your website, your newsletter, your online store without a Zoom call, new logins, or calendar links. Learn more here.
In this 90-minute hands-on session (and cohort?!), we'll be building a real web page together. You'll write some HTML (by hand!), add some style, and publish it to the internet before we say goodbye. Register here.
READ MORE POSTS ABOUT:
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 membership and hop on our next Zoom call meeting!
Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
Subscribe via RSS