I KNOW YOU CAN DO HARD THINGS

If you’ve posted an update on Twitter, Instagram, or Facebook, you can send an email to your fans.

If you’ve written an email to a friend, a co-worker, a family member, a prospective client, a label, a photographer, an art director… you can do the same with your supporters / customers / audience.

1. Write a subject line.
2. Include a photo at the top (like a social media post).
3. Write a bit.
4. Maybe write some more.
5. Include a link to your store, your website, the big important place on the internet that you call home.
6. Wait an hour. Or a day.
7. Come back, make some edits.
8. Hit send.

With each email, you’ll get a little “better.”

Week after week, you’ll find a rhythm.

Just like with each song your write, or each product your release, or each photo you take, you get a little better each time.

This week; use social media like a billboard, while you still can, and direct your followers to your website, and onto your email list (here’s ‘25 things you can post to get people to subscribe’).

Get your fans where you can reach them directly, without playing the algorithmic chess game.

“There’s nothing that drives book sales like email. It’s a direct line of connection to your most passionate supporters”

Yeah, I know it says “book sales,” but almost every idea and principle from this Substack article can apply to whatever you’re promoting, including albums, shirts, concert tickets, workshops, and more.

Because social media ain’t gonna make it any easier to reach your fans in the second half of 2023.

Got a big release lined up for August or September?

Start working on that email list TODAY.