Stop promoting your social media accounts in your newsletters

Don’t seat your guests at your restaurant, then explain that the specials are at your other location across town.

EDIT: this post sort of led to this interview with Audience Republic!

So stop telling fans to follow you on platforms that are built to limit your ability to reach them

I know it’s easy to post to socials during your big event, but remember; you’re lucky if you reach 10% of your followers.

Instead, go grab a slice of pizza afterwards. Go dancing. Get home super late, and collapse on your bed fully clothed and exhausted.

The next day, after some coffee and a shower, put together an email newsletter with a handful of the photos and stories from the night before.

Because, come on… when you “take a minute” to post to social media at the event, you’re going to end up checking your email and DMs, open IG, process your notifications – stop it!

Get back to the show, hang out with your collaborators, go make some new friends.

And stop posting your most exciting photos and stories to the places where your fans are least likely to see them

You can put photos in a newsletter.

You can upload audio right to your Substack.

You can upload a video clip right to Substack.

You can write big captions.

When you send it with Substack, it’s also on the web, so new fans can find it from Google.

When you send it with Substack, you can link to it from your social media (good luck with that, but still).

You can link to your upcoming tour dates, pre-orders, or anything you want unlike Instagram (which doesn’t allow links)

You can link to anything and your fans will still see, unlike on social media which throttles your reach when you do that.

It won’t get any easier to reach your fans on social media in 2024

That’s why you should start an email list today, and get subscribers by sending great newsletters.