DON’T SEND UNWANTED EMAILS

This bit from Julia Evans is about email lists, and the myth of “you have to trick people into signing up for your email marketing list.”

If you clearly communicate who your mailing list will help, then people can easily filter themselves in, and the only people on the list will be happy to be on the list. And then you don’t have to send any unwanted email at all! Hooray!

I want to break down that first line a bit, and how it applies to all of us here at SOCIAL MEDIA ESCAPE CLUB:

If you clearly communicate who your mailing list will help…

Maybe not help, in our case, but delight. Excite. Who will love seeing our email pop up in their inbox?

Fans, right? People who enjoy what we write, what we do, the songs we play, the products we ship, the podcasts we produce.

So if you “clearly communicate” that, you’ll have “people on the list will be happy to be on the list.”

This means you can finally stop worrying about being spammy.

People signed up, right? So don’t be afraid to show up in their inbox more than once a month. Most of your fans won’t see your posts on social media because of algorithms, but most of your fans will open your next email.

Read the rest of Julia’s post, ‘A few things I’ve learned about email marketing,’ for sending out emails with less MARKETING vibes (via Kottke).