Don’t Make Social Media Your Trophy Case

We’re quick to post our biggest moments on social media.

The “SOLD OUT” marquees. Massive crowds from stage. The plaques. Photos with our heroes and fans and friends.

We take photos of ourselves standing in Times Square with that big Spotify digital ad in the background.

We’ll share those slick DSP images on social media, showing off our placement on a cool playlist (like mine, below).

It’s the same even if you’re not in a band: we post all our most interesting photos, the imagery that shows off our unique, creative spirit, the videos that capture our spontaneous, magical energy.

We won’t put any of those cool images on our website, then complain that nobody goes to our website.

Don’t spend all your effort on the “billboard,” then neglect your own establishment.

Playlist placements are amazing. All that hard work. The songwriting. The recording. Years on the road.

All posted on platforms we don’t own, just so 10% of our social media followers can see it.

“All those moments will be lost in time, like tears in the rain.”

I’ll keep repeating this – your fans don’t see all your posts.

And you have fans that aren’t even on social media.

But every smartphone comes with a web browser and a pre-installed email app.

Update your website.
Work on your email list.