If social media imploded today, could you still reach your fans?

And if social media only let you reach 10% of your fans, what is the threshold of that reach to where it becomes not worth it?

Is it 8%? 5%? Do you even know how many fans you’re reaching on socials? Are you paying to reach your fans?

And if you have 5,000 followers on Twitter, or Instagram, and it just seems like the effort really isn’t worth it, are you really going to just walk away from them? Just put up a single post saying, “hey, make sure to follow on Spotify,” or whatever?

What’s your Social Media Escape Plan?

Because it was 144 days ago when Elon Musk took over Twitter, and it’s a miracle it’s still standing.

Meta is gonna fire 10,000 more people.

TikTok might get banned in the U.S.

These are platforms we rely on to reach our fans, and they’re completely out of our control.

If anything happens to these platforms, we lose the ability to reach our fans.

So get in the habit now of asking your fans to subscribe to your email newsletter, then build a content strategy today on how and when you’re going to reach your fans with an email newsletter.

Don’t wait until you lose contact with your fans to start thinking about this.