BUY, ORDER, CLICK

Since I’ve left Twitter and deleted Instagram from my phone, I’ve been missing some stuff.

I still see things (friends send me links, or I find stuff from my day job duties), but damn, everyone is still mullet marketing.

I saw some amazing photos of bands killing it at Download Festival. Then I go to their website, and see album art and YouTube embeds.

I see bands hyping their new album, re-sharing all the cool DSP playlist adds, the heartfelt thanks to media outlets, and the fans. Long, finely crafted Instagram captions paired with inspiring photos!

Get pumped!

Then I get their email newsletter and it’s just album mock ups and a BUY button.

No magic, just business.

Not all your fans follow you on every social network. And even if they do, only a small percentage are going to see your posts.

“Don’t spend all your effort on the “billboard,” then neglect your own establishment.”

Put your best stuff on your website.
Put it in your email newsletters.

Remember – when someone buys a record, or a concert ticket, a receipt gets sent to their email account.

And every smart phone comes with an email app pre-installed.

You can write an email directly to your fans. Your customers. Your biggest supporters.

Your website could look like a full page magazine spread with big photos and YOUR branding all over it.

Instead it’s low effort, so-easy-an-intern-could-send-it “email blasts.”

Like Seth Godin says, the problem with the race to the bottom is you just might win.