ALL HOPE IS NOT GONE
I’ve been seeing some depressing posts from all sorts of creative folks lately, grieving about their miserable social media “reach.”
And it’s not just independent folks selling shirts, jewelry, and design services.
Earlier this year I wrote how Fear Factory posted about the 13th anniversary of ‘Mechanize’ to their 780,300 total followers, and around 6% of their fans saw it.
So just like major bands with massive social media followings, smaller creative folks can’t reach their full audience and they’re losing sales. They can’t reach new customers, and they can’t reach their existing customers.
AHEM.
So what’s our Social Media Escape Plan, friends?
It ain’t gonna get any easier to reach our fans on socials.
It’s only gonna get harder in 2023, so time to think about email newsletters again!
💬 Questions or thoughts? Send me an email.
One-to-one help via email. Let’s figure out your website, your newsletter, your online store without a Zoom call, new logins, or calendar links. Learn more here.
In this 90-minute hands-on session (and cohort?!), we'll be building a real web page together. You'll write some HTML (by hand!), add some style, and publish it to the internet before we say goodbye. Register here.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 membership and hop on our next Zoom call meeting!
Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
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