Are you worried about all the extra time you’ll have to devote to writing an email newsletter?

Well, good news, because you already wrote it.

Using my Goodnight, Metal Friend dark ambient mix project as an example (hey, I do other stuff besides work), and you can see how I could re-use the images and text from my social media posts (Instagram and Twitter) and just copy & paste them into a newsletter format.

This can be done super easily with Substack or Mailchimp.

Remember, not everyone who follows you on social media will see every post. Hell, people who subscribe to your email newsletter won’t open every email, either.

Re-purposing the content you’ve already posted means less time thinking about your next email newsletter, and gives you a jump on the creative process.

Once you have everything copied and pasted into your newsletter, you can make expand on some of your ideas, or include some other photos that you didn’t share on socials.

Now you’re offering exclusive bits and pieces to your fans!

SMART THINGS FROM SMART PEOPLE:

“ If you want to get people to subscribe to your newsletter, it helps to be able to tell them exactly what they’re getting…”

This is from a nerdy internet culture writer on Substack (Max Read), but still applies to what you’re doing, so give it some thought. Don’t sell your email list as “signing up for updates!” Tell people they’re getting behind the scenes photos, tales from the road, and all the stuff you’re already shoveling onto social media!

This from Cody Cook-Parrott who writes the Monday Monday newsletter. The above is so true, though – no one says “there’s too many people on social media,” right?

GOOD TWEETS:

This from Christina Warren, regarding news sites forking their content over to places like Apple News, but this applies to your art and magic and the relationship you have with your fans! Hard to own the relationship with your fans when Apple / Amazon / YouTube / Twitch / Facebook have all the data!

Interesting thread here, and interesting to see how people in this thread don’t find new music.