YOU CAN’T RELY ON THE “BIGGEST CLICK DRIVER ON THE INTERNET”

Elon Musk is full of shit with this Tweet, which he’s since deleted.

Ask any managing editor or writer or social media manager or founder of Punk Planet and they’ll tell you the same thing; Twitter is not great for driving traffic to your site.

That’s a bummer when you’re promoting a new album, tour dates, or new products in your store.

And it can be demoralizing if you’re asking your fans to subscribe to your email newsletter and you’re not getting a lot of sign-ups.

Let’s see how that went for someone on Twitter this past week, shall we?

Linda Bloomfield has been doing #OpportunityTuesday on Twitter, sharing job opportunities with her 16,500 followers every week.

Since then she sent her first email and mentioned that a, “whopping 1204 of you who have signed up so far!”

If you take 1,204, and divide by her 16,500 followers, that’s a nice 7.2% conversion rate.

In the internet world getting even 3% of anybody to click anything is good, let alone visiting a site and subscribing to a newsletter.

Much of that, though, is having built a reputation for something cool and useful (sending out job postings in the creative world every Tuesday), so when she says “hey, we’re moving to an email newsletter,” her already devoted fans followed her.

Which is why I say the ‘ole “Sign up for updates” line “is for department stores and car dealerships.” It’s boring.

Can Metallica get away with that? Yes, but you’re not Metallica.

Your art is still magical to your fans, so spend some time crafting exactly what your fans are signing up for, like Tegan and Sara‘s newsletter:

Updates? Nah.

“Tegan and Sara talk to each other about music, writing, art and life using voice notes, annotations of lyrics, personal essays, video conversations, and unreleased music.”

And note that they have, “thousands of paid subscribers.” Hmmm.

1. Tell your fans what they’re signing up for.
2. Make it easy for them to subscribe.
3. Deliver on your promise.

It will never get any easier to reach your fans on the various social media platforms than it is today. It’s only going to get harder.

Best bet is to not even play the game. Start an email newsletter today and reach your fans directly.

QUICK BITS:

“Ten minutes on Joe Rogan is worth a year of tweets. It’s far better as a way to find people or information.”

That from Matt Taibbi on Twitter, which spark Musky-boys reply that Twitter is “the biggest click driver on the internet by far.”

So, you probably can’t get on a super big podcast, but you can get on other podcasts, make videos that people talk about, create websites that people visit. Make amazing stuff with good people, in real life and online. Put things into the world that will outlast a Tweet (and probably the company).

“The native and ad-free Patreon player allows creators to upload their content directly to the platform, select thumbnails for their videos, and view audience data like view count. Creators will also be able to select who can view the video without worrying whether links will be shared outside of subscribers.”

From The Verge; gee, it only took until late 2022 for this to roll out, but this is probably a good thing for lots of Patreon users.

GOOD TWEETS:

“But no one goes to websites anymore,” says some guy who spends all his time on Discogs, buying concert tickets on various websites, and refreshing his web-based email for UPS delivery updates.

Even though I lost my glasses and ended up paying over $350 for new ones so I could drive home I wish nothing but three wins for Turnstile.