12 THINGS TO SAY INSTEAD OF “NEW VIDEO”

I’ve been at this for 20+ years, first on the editorial side running music blogs like Buzzgrinder and Noisecreep, then on the PR / label side of things.

Every day, a hundred bands have a new music video to promote, but these creative, gifted, genius artists only seem to know one way to announce their new creative vision to the world:

NEW VIDEO [link]

Hours of planning, hiring a director, gathering equipment, location scouting, lighting, permits, and a long ass day playing in the woods or in an abandoned warehouse, and when it’s time to announce it to the world – the creative well is empty.

Now obviously the videos below don’t need my help.

Let these serve as a imaginative starting point for your own creative projects – videos, new songs, new products, whatever you’re offering to the world.

Imagine each of these examples below as an email subject line, or a social media post, with a still shot from the video, and the short blurb as the caption.

1. We just shot a video at Giants Stadium in NJ!
2. Recognize the NYC music stores we hit while filming this video?
3. Hey you! Stop making out in the pit and watch us perform!

1. Boiling heat, summer stench – our new music video has it all
2. Baby goats, a dead bee keeper, lizard ladies and more
3. Put another Barbie on the grill!

1. How many Dave Mustaine’s can you count in our latest video?
2. Mankind has got to know… his limitations.
3. Zero human brains were injured in our new video

1. Most everything on the set for our latest video is from Rob’s house
2. See what it’s like to jump around in our singers house in our new video
3. We paid our friend $50 to walk around LA in a robot suit

These are tongue in cheek, of course, but you have to find the style and vibe and tone for your own work.

Make your announcements as creative as the work you’re promoting.