Category: Social MediaCategory: Social Media

People are getting tired of all the notifications from news apps, even to the point of uninstalling them from their phones. This from The Guardian:

Too many alerts could cause problems for the whole industry. The big smartphone software operators such as Apple and Google have routinely warned publishers about sending too many alerts. This has led to concerns that these platforms could further restrict or mediate their notifications in the future.

You couldn’t accuse most artists from sending too many emails. The general vibe is “I don’t wanna be too spammy.” So then many in the creative world end up sending once a month, or even more infrequent.

There is a balance to be found – for your personal bandwidth, and what your audience will tolerate. Everyone is different, and every audience is different.

But keep the “alert fatigue” in mind – it’s not that what you’re sending is too much, but you’re message, your post, your invite – it’s easy to get lost in the unending torrent of everybody else’s updates.

This from Running Sucks:

“I learned about all these run clubs from Instagram, but we’re doing a new thing where if you wanna get with South Central Run Club, you have to be in our Signal chat. South Central deals with hyper-policing. Most of our runners are Black and brown and you never know when ICE is gonna pull up. Instead of broadcasting our runs and making us vulnerable to surveillance, we stopped putting it on Instagram to make people feel safer to come and hang out.“

You just never know who is watching your Instagram feed, but you can manage who’s on your Signal chat.

I spoke with Max Pete back in May, all about getting laid off, moving across country, and finding his way into a new role with a new company in a fun way. Today he writes about “removing what’s not good for you,” starting with removing Instagram.

“I don’t need to see every vacation or life update in real time. I don’t need to compare my life to someone else’s highlight reel. I just need to be where I am. And right now, that means making space. Tuning out some of the noise so I can actually hear myself think.”

Being present is one of the hardest things when breaking with social media, especially since we’re so used to picking up our phones and scrolling when waiting in line, riding on public transit, or making coffee in the morning.

When we stop seeing what everyone else is doing, we can get back to what we’re doing.

During a recent Escape Pod Zoom call Jes Raymond told us how she got people to a show in a town she never played before.

“This past weekend, we had a little show up in a tiny town—St. Johnsbury. One of those places with a small newspaper. And I just decided that instead of making a bunch of social media posts about the show—especially to a town I don’t know—I’d do the human work.

I figured out who the journalist was at the local paper who writes the arts column. I wrote to them directly and sent them a press release. Then I found the local radio station—Vermont Public—and called them. I got our event on their calendar.

We ended up having about 150 people show up at this little church in a town I’d never played before.”

Yes! Doing the human work! As Jes said, “I’ve been trying this new practice of asking: Who could help me? And how?”

Posting on social media is like buying a lottery ticket, because maybe it’ll pay off. But contacting the people who can directly help you? They either write you back, or they don’t – those are 50/50 odds, much better than gambling with an algorithm and hoping it just “works out.”

And Jes hit the jackpot twice, adding 35 new people to her email list!

“Don’t leave the email list somewhere for people to come up to. Put it on a clipboard and pass it around the audience during the show. Tell them: ‘This is the email list, here’s what it’s for, we’re going to pass it around.’”

Building an email list online is great and all, but imagine the open rate for those 35 people who just joined that list? They were at a show, in the crowd, enjoying the event, laughing with friends – that’s an engaged audience!

Photographer Marcel Borgstijn is another photographer leaving Instagram:

“A nipple in a fine art photograph violates community standards, but watching someone’s final moments apparently doesn’t. These aren’t community standards; they’re corporate calculations designed to appease advertisers and political actors while maximizing engagement through shock content.”

That’s been happening, but now there’s a new straw that broke the camels back: “Meta found a new way to violate your privacy.”

While we can wait for congress to enact laws to protect consumers (hah!), or wait for a new centralized kingdom of power to rise up and take their place, Marcel has a much better idea, which is “building our own spaces and inviting people to visit on our terms.”

Yes, he admits “it requires more work,” but goes on to say “when you control the platform, you control the experience.”

It all comes down to control. If you build your brand, your business, your entire livlihood on a platform you don’t control, you risk losing everything for almost any reason.

If you pay your web hosting bill, and keep your domain name current, your website will outlast all of the creepy social media platforms.