In middle school I always had the latest issue of BMX Plus, and wore Airwalk shoes that mom ordered for me from the JCPenny catalog. I grew my hair long and wore a Batman cycling cap.

I was sending signals, people! So were you. Even right now. Everything we do and how we operate is a secret nod to those who might “get it.”

The signals you send say, “this is the stuff I do, come say hello.” I was sending lots of “I’m into cool music and I want to be in a band” signals at that time.

The kid with the black jean jacket and a Bon Jovi shirt got my signal in 5th grade. Years later I’d join his band (which changed my life).

What signals are you putting out today?

How can you send better signals?

And how can you make sure your signal doesn’t get lost in the noise?

The below only really applies to the Substack platform, but I think the logic behind it can carry over into other places.

Stop begging the Substack Notes algorithm to “send you” cool people to follow.

Sending signals to social media algorithms is a poor use of time.

I bet you already subscribe to / follow at least one interesting person on Substack, right?

Go to their profile (here is mine) and check out all the posts they LIKE and the publications they subscribe to.

See? Now you’ve got tons of interesting people to discover via someone’s unique taste and cool vibe discernment.

It’s all about the “liner notes.” Find people involved with the cool videos you watch on YouTube, or the people who leave comments, or dig through the guests on your favorite podcasts. Find out who they’re following, who they’re writing about and sharing about.