CONSULT THOSE IN YOUR CREATIVE ORBIT

Great insight from Carly Valancy and her work with author Laura Rubin.

Sometimes you’re too close to the thing to see the opportunities that are right under your nose. Halfway through this experiment, Laura realized her best friend didn’t event know what her book was about. You cannot expect someone to help you if you don’t let them in.

Sometimes the first step isn’t reaching out to strangers. It’s just sharing with the people who already love you and giving them the chance to help.

We often think we’re communicating our ideas and offers clearly, but there’s a possibility that those in our immediate network might not fully understand what you’re trying to get across. We take it for granted that they get it, when they might not. And if that’s the case, how might it resonate with total strangers?