LET’S GET BETTER AT TALKING ABOUT OUR WORK

I’m no sales expert, but I’ve watched enough YouTube videos to know about “scripts.” Literally planned out lines of dialogue to making the sale in person or on the phone. Teams will even review calls from during the week, just to make adjustments and get better.

With most things, there are extremes.

I’m not saying we need to script everything, but maybe we can prepare just a bit for when we’re asked about our work!

I used to stumble through this, talking about a mix of my day job stuff (D2C email marketing operations for a record label), work I do but don’t advertise (admin work an independent hard rock and metal music publicist), and eventually get to the thing I love doing, Social Media Escape Club.

These days, when someone asks that dreaded, “so what do you do” question, I know what I’m saying:

“I help make it less scary for creative people to get away from social media.”

If I wanna do more of the work that I want to do, people need to know that I do it. Even if they’re not my next client, they might have an artist friend who recently complained to them about Instagram, and so now they might be able to recommend me.

Is it perfect? Of course not, but it’s better than nothing!

Join me and the Social Media Escape Club this Thursday, April 23 at 2pm EST, because we’re gonna talk about this (and more), and you’ll leave with some new ways to talk about your work – sign up here.