YOU DON’T HAVE SUBSTACK SUBSCRIBERS
Emma Gannon, an absolute super star on Substack recently posted, “we all know 1k Substack subscribers is worth 100k in IG followers.”
Emma is right.
You can follow 2,000 people on Instagram, but it’s near impossible to subscribe to 2,000 newsletters – your inbox would explode! The people who subscribe trust you with their email address, and that’s a big deal in 2026.
But don’t get it twisted – they’re not your Substack subscribers, they’re your email subscribers.
Platforms come and go, but your email list lasts (almost) forever.
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