MAYBE SOCIAL MEDIA ISN’T EVERYTHING

Matthew Ferrara comes from the real estate world, and often challenges the notion that social media is the most important thing in the getting the word out. From “Why This Simple Sales Move Outperforms Social Media Marketing:”

The National Association of REALTORS® most recent survey asked 173,250 buyers a simple question: Was social media the main method used to find your real estate agent?

1% said yes.

But 37% were referred by a friend, neighbor, or relative; and another 29% used the same agent they worked with the last time.

You can not deny the foundation of “referred by a friend, neighbor, or relative,” across all business and creative fields. We make big transactions and small deals based on trust, and in the year 2026 referrals still carry a lot of weight.