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  • Send Better Birthday Emails

    My birthday just passed (I turned 46 this year, thank you), and because of the joys of email marketing I got a few celebratory emails from some brands I subscribe to. In fairness, I won’t show off the birthday email from a client, but here’s an email from another label in the same genre: Nothing… [KEEP READING]

  • Sell To People Who Like To Buy Your Stuff

    Sell To People Who Like To Buy Your Stuff

    As part of my ongoing research in the world of heavy metal email, I buy albums from various record labels, (edit – and opt-in for future emails), just to see their email flow after I put in that order. A handful send me a receipt for my order. That’s expected.Then they never send me another email.… [KEEP READING]

  • Your Fans Miss Most Of Your Social Posts

    No band signs up for social media and says, “eh, I’ll Tweet once a month, I don’t want to be too spammy.” Then eight times a day they’ll post tour posters, YouTube links, and whatever else that capture on their smart phone. Okay, you might not want to send eight emails a day to your fans, but… [KEEP READING]

  • Interview: Ryan J. Downey Of Stream N’ Destroy

    Interview: Ryan J. Downey Of Stream N’ Destroy

    Ryan J. Downey is a reporter, podcaster, writer, manager, and a million other things, and still finds time to publish his Stream N’ Destroy newsletter a few times a week – and it’s one of the Top 25 Top 20 (as of Sunday, March 20, 2022) music newsletters on Substack! Why Substack, instead of something like Mailchimp? Joe Escalante told me… [KEEP READING]

  • I Misspelled The Client’s Name

    A few years back I sent out a company-wide email for a client. After I hit send, a few emails came in. I spelled the company’s name wrong in the FROM field. I didn’t get fired, chewed out, no one unsubscribed. Life went on. Was I bummed? Absolutely. But it’s a learning experience. Every show… [KEEP READING]

  • Good Subject Lines Get Opened, Better Subject Lines Pay Rent

    The subject line of your next email campaign competes with the subject lines of everyone else in your subscribers inbox – so it’s worth taking a minute (or 30) and getting it right. I always recommend sending weekly emails (“your fans subscribed because they love you, and want more of you”) so you can find… [KEEP READING]

  • IT’S OKAY TO REPEAT YOURSELF

    Someone just signed up for your email list. Make sure you’re including links to “old content” in every email. Promote your hot new thing, of course, but remember: not everyone opens every email. Your most die-hard fans are busy, and missed your last two (or three) emails. I’m not saying pack each email full of links,… [KEEP READING]

  • How to Not Lose $1,000

    TO: folks that still haven’t started their email list, or are bummed at their “low” subscriber count:SUBJECT: What’s the best way to learn how to not lose $1,000? Lose $1,000. In 2010, before I left NYC with just my bike and the stuff I carried in my messenger bag, I read a lot of “how… [KEEP READING]

  • What To Even Write?

    Social media is how we reach our fans, right? How can we ever decrease our social media time?! Consider this – all your fans don’t follow you on Twitter. You realize there are people out there that don’t “get” Twitter, right? There’s people who’ve ditched Facebook and Instagram for, umm… reasons. And TikTok, which is now… [KEEP READING]

  • More Clicks, More Drop Offs

    When asking any web surfer to click a link, you will see a drop off. Let’s say you post a link to buy your new shirt, and 100 people click that link. Now they’re on your shirt page, and have to click a shirt size, then add to cart. If 25 people even get that… [KEEP READING]