Category: CommunityCategory: Community

Our regular Escape Pod meetings on Thursday can sometimes reach 10+ people, but our Mini Escape Pod Q&As are limited to just three guests.

I do this so guests can have a chance to bring up their challenges in a quieter space, and it leaves room for everyone to offer feedback and ideas.

I also vary the day and time that I offer these Mini Escape Pod Q&A sessions, too, just so people in different time zones and schedules can attend.

Become a trial member and get 30 days of access to our upcoming Escape Pod Zoom calls, co-working hang outs, and Focus Escape Pods.

Did a surprise Substack Live today on a whim. Just me, a webcam, and my cat (Blue) losing his mind in the background. OBS melted down half the time (I have no idea what I’m doing), but here’s some threads worth pulling out:

Serving the people who already showed up

I keep saying this because it never stops being true: Notes is just social media. Chasing the feed means a few winners and everyone else shouting into the void. The only sane move is making your best work for the folks who already subscribed, not every stranger on the internet.

Why I nuked every platform except substack

Twitter, Facebook, Instagram, LinkedIn — all deleted. The only “social” thing I use now is Substack Notes, and even then it’s more of an on-ramp to my newsletter.

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Priya Parker spoke to over 1,000 people in a ballroom and said it felt intimate. She asked the organizer how that happened, and they said they invited with a capital “I.”

“They send a printed invitation to each guest as a formality. But months before the event, she personally calls every single potential guest by phone to invite them to the dinner. When I remarked that that was a lot of work, she smiled and said, “My entire job is to build community. The one-on-one time I get on that phone call is as important than the event itself.” Inviting with a capital “I,” means letting people, in whatever way appropriate to you and your context, know that you actually want them there.”

I tell anyone looking to start their own group Zoom calls to invite.

You can’t just put the Zoom link in a newsletter and expect people to show up. Be intentional with how the room is assembled. Invite the people that you’re already having conversations with, who show up with the same enthusiasm and energy.

When your brand new room has people you’ve already had conversations with, your guests will feed off the energy level they’re seeing. This sort of sets an example of how they can present themselves, and feel comfortable doing so because they see other people feeling the same way.

Tt’s hard to find intimacy and community on a platform that’s open to the entire internet, so stop looking for it.

Make sure you send your signals, find your weirdos, and make sure you know where the exists are located, for both you and your fellow freaks.

Instead of “just launching” a new product or offering, see if people care first.

See how Mel Mitchell-Jackson does this to gauge interest on upcoming classes; they set up a section called Future Classes, which full descriptions and an email sign up for interested folks.