Using comfortable tools is important if we want to make the work we’re destined to make.

Note I didn’t say the “right tools.”

There’s lots of opinions and made up rules about the right tools to use, especially in the marketing of our creative work. The Social Media Escape Club is based upon dismissing the idea that social media is the right way to get our work out into the world.

For many, social media is uncomfortable. Dashboard metrics are uncomfortable. The idea of “creating content” to talk about work is uncomfortable. Using certain software tools, or computer programs – they’re uncomfortable.

We’re allowed to not use social media platforms, or perform at noisy bars.

We’re allowed to turn down opportunities that don’t align with our values.

We’re allowed comfort and ease in how we work, and how we make our art.

Says Kening Zhu in “the joy of missing out on platforms:”

“The more I’m nourished by my work, the more that others have the possibility of being nourished by it too.”

This is why I moved my paid members from Substack to Memberful. I don’t like what I’m seeing on that platform, and right now I wanted to ensure I could protect my member and data by moving somewhere else.

Was their discomfort in the move? Of course. But that’s what platforms do – they make it easy to stay. Untangling ourselves from these platforms is difficult work, but if there is comfort on the other side of that, then it’s worth it.

I spoke with Max Pete back in May, all about getting laid off, moving across country, and finding his way into a new role with a new company in a fun way. Today he writes about “removing what’s not good for you,” starting with removing Instagram.

“I don’t need to see every vacation or life update in real time. I don’t need to compare my life to someone else’s highlight reel. I just need to be where I am. And right now, that means making space. Tuning out some of the noise so I can actually hear myself think.”

Being present is one of the hardest things when breaking with social media, especially since we’re so used to picking up our phones and scrolling when waiting in line, riding on public transit, or making coffee in the morning.

When we stop seeing what everyone else is doing, we can get back to what we’re doing.

During a recent Escape Pod Zoom call Jes Raymond told us how she got people to a show in a town she never played before.

“This past weekend, we had a little show up in a tiny town—St. Johnsbury. One of those places with a small newspaper. And I just decided that instead of making a bunch of social media posts about the show—especially to a town I don’t know—I’d do the human work.

I figured out who the journalist was at the local paper who writes the arts column. I wrote to them directly and sent them a press release. Then I found the local radio station—Vermont Public—and called them. I got our event on their calendar.

We ended up having about 150 people show up at this little church in a town I’d never played before.”

Yes! Doing the human work! As Jes said, “I’ve been trying this new practice of asking: Who could help me? And how?”

Posting on social media is like buying a lottery ticket, because maybe it’ll pay off. But contacting the people who can directly help you? They either write you back, or they don’t – those are 50/50 odds, much better than gambling with an algorithm and hoping it just “works out.”

And Jes hit the jackpot twice, adding 35 new people to her email list!

“Don’t leave the email list somewhere for people to come up to. Put it on a clipboard and pass it around the audience during the show. Tell them: ‘This is the email list, here’s what it’s for, we’re going to pass it around.’”

Building an email list online is great and all, but imagine the open rate for those 35 people who just joined that list? They were at a show, in the crowd, enjoying the event, laughing with friends – that’s an engaged audience!

Photographer Marcel Borgstijn is another photographer leaving Instagram:

“A nipple in a fine art photograph violates community standards, but watching someone’s final moments apparently doesn’t. These aren’t community standards; they’re corporate calculations designed to appease advertisers and political actors while maximizing engagement through shock content.”

That’s been happening, but now there’s a new straw that broke the camels back: “Meta found a new way to violate your privacy.”

While we can wait for congress to enact laws to protect consumers (hah!), or wait for a new centralized kingdom of power to rise up and take their place, Marcel has a much better idea, which is “building our own spaces and inviting people to visit on our terms.”

Yes, he admits “it requires more work,” but goes on to say “when you control the platform, you control the experience.”

It all comes down to control. If you build your brand, your business, your entire livlihood on a platform you don’t control, you risk losing everything for almost any reason.

If you pay your web hosting bill, and keep your domain name current, your website will outlast all of the creepy social media platforms.

From “Directing My Movie” by Joi Katskee:

I’m thrilled to share my music video, Dazed in a Detour, which was featured at a local film festival. I’ve submitted it to a couple of other festivals, but I got tired of waiting to “be picked”.

The response to this work has been so positive, why would I bury it away until another organization “approves” it?

Don’t wait to get picked – just put the work out there and see what happens.

“Creativity is not something to hustle or to use.

Creativity is something to tend to, like you tend to a garden, and it in turn uses you in ways you couldn’t imagine.”

This from “This Is Drastically Changing My Creativity,” a post by Blake Roberts.

I’ve told two people this week (via my Email Guidance offering) to not set up a website. To not set up a webstore. To not start a newsletter.

These two people were still very much in the “figuring it out phase,” to which I stressed that maybe you don’t need to figure it out in public.

Not everyone wants to document the journey. It’s okay to go off and do your thing for a few months, or a few years.

Because what if you fully tend to your creative garden, without the distraction of sending a newsletter, posting on socials, or the dreaded “figuring out” your website?

I believe that if we immerse ourselves in the art, the practice, the work, that in a years time (or whatever feels right) you’ll already know what the newsletter is about.

And you’ll know exactly what sort of website you need.

In March, 36 people signed up for a Zoom chat about organizing our digital photos, and managing our digital files without cloud services.

Let’s do it again, maybe? Sign up here if you’d be into this!

I do a thing called Email Guidance, and I credit my absence on social media as one of the reasons for its success. Here’s a reply I got recently:

“Honestly Seth, I’m feeling so relaxed after reading this advice. Like it’s honestly just so pure and good that it feels right and helps me feel clear and focused about my steps to come.”

By not letting my attention be pulled in 100 directions per hour, I get to be bored and think and do the dishes.

Now, imagine you’re the one making the work that gets that sort of response.

How do you get there? By making and uploading vertical videos 100 days in a row? When do you have time for the work? For the art?

Your paintings can make people cry. Your music can get people through break ups. Your song lyrics could be tattoo’d on someone’s arm.

Spend your hours building your future days.