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You Don’t Need More Jobs
As things wind down this year, I’ll keep this email light. There’s enough to digest seemingly every hour, and I don’t want to overload you. If you put out a release, wrote a song, sold a print – I celebrate your success. Putting your magic into this world when everything is on fire is no… [KEEP READING]
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Cut Your Social Media Time In Half
If you wait to network when you’re out of a job, you’re fucked. If you wait to engage with your fans until you’ve got an album to sell, you’re fucked, too. YOU’RE PAYING RENT TO SOCIAL MEDIA, and if you’re phoning it in, those checks will bounce. I tell this to a lot of musical… [KEEP READING]
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What’s Your Social Media Lock Out Plan?
When you lose access to your social media account, then what? I’ve been seeing a handful of posts like this across Twitter and Instagram. Years of connections, messages, and content gone. How many hours have we lost to tending an online garden that we don’t own? [KEEP READING]
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Sell Your Damn Journey
No one skips through all the episodes of reality TV shows to get to the final episode just to see who wins. The dating shows, new movie releases, the latest books; while you could save a lot of time and skip to the end, why even bother? We’re all in it for the journey. The… [KEEP READING]
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Fight For Those Emails
In the war against social media algorithms, you’re going to have to engage in some hand to hand combat, as perfectly illustrated here by @Breezyb215: If you’ve fighting and clawing your way for every listen and fan, do things that don’t scale – take Brianna’s advice and reach out. [KEEP READING]
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Sell More With Landing Pages
It will get harder to reach your fans on social media in 2022. The best time to start an email list was 10 years or 10 months ago. The second best time is right now. Today. Buckle up. In the world of email marketing, there’s something called a “lead magnet.” It’s a freebie, like a… [KEEP READING]
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Q&A: Is sending with GMAIL bad? What about using video in emails?
You send questions, I answer them for all the world to see. A rising tide lifts all boats, so make sure you steal, er…. adapt these answers and ideas to your own email marketing sends! Q. I was going to start an email newsletter, but someone told me it’ll probably just end up people’s SPAM… [KEEP READING]
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EMAIL AUTOPSY: Conjurer
Many thanks to RH, our first reader-submitted specimen for EMAIL AUTOPSY! If you’re new here, I dissect email campaigns from bands and labels, breaking them down to show how other metal folks do it! This week we have the mighty Conjurer from the UK, who signed to Nuclear Blast back in February. SUBJECT LINE: ‘We’re Back, Baby’ from Conjurer CLINICAL… [KEEP READING]
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Question: Best Ways To Get People To Sign Up
Hello! In this email I’m answering a question from reader LT, and hoping it’s helpful for everyone, too. If you ever have a question, just reply to any email, or email me at seth@socialmediaescape.club Q. Best ways to get people to sign up, besides orders? A. Send a newsletter people want to sign up for!… [KEEP READING]
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Stream and Destroy, Courntney Barnett, The Downbeat
Hey, friends – time for another three emails that I rip open and examine for your benefit. This week I try to offer some ideas you can steal and use for yourself. SUBJECT LINE: ‘Asking Alexandria, Slipknot, Scorpions’ from Stream N’ Destroy CLINICAL SUMMARY: This newsletter from Ryan Downey covers a lot of data in the… [KEEP READING]