POSTING ON SOCIAL MEDIA IS LIKE BUYING A LOTTERY TICKET

Published On: January 13, 2026Categories: Community, Social Media

 “I don’t need much to do much” is something I mentioned to someone earlier this week. Maybe we don’t need 4K cameras or big ad spends to get the word out.

Posting on social media is like buying a lottery ticket, because maybe it’ll pay off. But contacting the people who can directly help you? They either write you back, or they don’t – those are 50/50 odds, much better than gambling with an algorithm and hoping it just “works out.”

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I’m Seth Werkheiser! Get in touch: seth@socialmediaescape.club

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