Category: Social MediaCategory: Social Media

I’m not saying every touring band can put out a full daily news paper, but please use this as inspiration or “permission” to make whatever weird and crazy thing you want to make.

Make a tour diary in Google Docs, print it out when you find a Staples (or bring a printer on the road), and put that on your merch table as a free give away.

Include a URL and coupon code for fans that don’t have the money to spend on the night you roll through town.

(link via Austin Kleon)

Magic talks about THE DIGITAL POLLUTION THEORY in her video “the chronically online will become a new underclass,” and recommends we log off, sooner rather than later.

“We can still build places rooted in clarity and care and connection. I just think that exists in real life. We can still build places that are transformative and more transformative than performative. If we don’t imagine something better and abandon the space, a future will be built for us digitally, completely without our consent, against our interests, and against our human nature. That is a digital pollution theory, you guys.”

Maybe quitting social media is more than apps and hacks which lean heavy on the SELF HELP industrial complex.

Maybe quitting social media involves other people who want to quit. Other small businesses folk who want to find new ways to market their work. Other creative people who could use the support of other people who seek the same escape.

Social media platforms isolate us, making us feel like we can just figure out the algorithm, the scheduling, the pacing, the engaging.

Then we try to walk away and look around and notice we’re alone. With more likes or comments, we lose the validation, the comfort, and we go running back. Or we buy a dumb phone, or a device, or set time limits on our apps, or try to go cold turkey.

This is why we need support, we need each other. Tough things are worth doing together with other people.

Social media can’t wait. It needs your posts now, several times per day.

Photographer Noah Kalina explains his belief that “it takes at least six years for a photograph to start getting interesting again after the day it was taken.”

As artist Tim McFarlane said in one of our recent Escape Pod Zoom calls:

“When I think about posting or blogging, I usually start visually. The photos come first, and that’s what gets the story going for me. I’ll remember where I was, what was happening around me, what I was thinking at the time — everything tends to spin out from the photograph. And it’s nice looking back now, having all this material that I can move into other things if I want to, because nobody’s seen it already. I also have a different way of talking about it now.“

Isn’t that magical? That nobody has seen the image yet? And our thinking of the image, the art, the photo – that you’re a different person today, different from when you made the image last week, or a year ago.

Social media begs us to share quick and often, but we’re allowed to distance ourselves from that urgency.

Today I did an hour long “Office Hour”, and we got into doing Substack Lives, how to show up for the people who already read your work, why lives aren’t an audience-growth hack, building community, running Zoom calls, starting tiny email circles, ditching Instagram/TikTok, and creating offerings for your audience.

I warned that we shouldn’t think of Substack Lives as an audience builder, but rather a way to let your existing audience get closer to you.

“Use Substack Live to show up for the people who already know you — not to chase new subscribers. Don’t treat it like some growth hack or algorithm play. Think of it as getting closer to the folks who are already here, the ones who actually read your work. Show them your vibe, how you talk, how you think. That’s where the trust comes from — not trying to perform for a crowd that isn’t even watching.”

When setting up a Substack Live, you’ve given the option to send an email to your subscribers to let them know. Someone asked if I do that or not.

“Send the email. If people get pissy about it, bye. Hit the road. I’m doing things, and I’m going to tell people about them. You’re either along for the ride or you’re not.”

On building offers when you don’t really know what your audience wants:

“Stop overthinking your offers. Don’t send a giant survey asking people what they want — most won’t fill it out anyway. Just say, ‘Hey, I’m doing this. Come along if you want.’ If no one shows up, cool. You didn’t waste time building a whole thing no one needed. Show up, do the work, and let people join or not.”