Category: Social MediaCategory: Social Media

I went on a six hour hike with a friend this weekend, which is a great way to cut six hours of screen time from your week.

“When anyone asks which social media network I’m looking to join next, I tell them NONE. I have this website. A few newsletters. An email address.”

I wrote that back in 2022, and every day it’s about “progress, not perfection.” I still catch myself scrolling, mindlessly scrolling YouTube Shorts or even Substack Notes.

But then I get outside. Or record some music for 10 minutes. Make some art. Just cuz it’s not my full time job doesn’t mean it won’t compound.

I’ve been walking 10+ miles per day since May 26th. That’s 76 days of multiple adventures, sometimes 20 minutes at a time (which is how long it takes to walk about one mile).

If you don’t think it compounds, I still walked 860 miles, and burned through three pairs of shoes in that time.

Imagine three hours a day of drawing, reading, writing, rehearsing, frolicking, dreaming, practicing. Our minutes are finite, and we don’t know when they expire. A few minutes at a time is better than no minutes, and certainly better than giving those minutes to Facebook or Instagram.

From Joshua Heath Scott of JHS Pedals and Art House Grandview:

“I believe I have learned from everything I have made. I have obsessively adjusted my approaches and products. I have improved everything all the time. But it is still math, and the reality is that if you do not put things out there, you have fewer chances. Both are true. In the last twelve months I have released more than a pedal per month while making what I know is some of my best stuff, but I still cannot tell you which of them will be the ones.”

This doesn’t just pertain to guitar pedals, but for how we make our offerings, write our newsletters, book our events, pitch our work, and everything else.

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Got this question recently, about community building. I’m a big believer that audio and visuals help build trust, which helps build community, as it’s you on display, in real life, unlike words on a page which can look very similar to other words on a screen.

What if my writing is the regular gathering? Maybe I don’t want to do a ton of video content—that’s okay. What if I treat my writing and sharing my work, and inviting others to comment/reply/engage, as the gathering I’m hosting every week? It’s been an interesting shift of perspective!

When I started a music blog back in 2001, we wrote it real by-the-books at first, just the facts, and nobody said a word — no comments, nothing. It wasn’t until we opened up and showed our actual personality that people started sticking around.

I still talk to people from that site 25 years later.

I’m not saying you need to publish six times a day like we did. I’m not saying post daily. I’m not saying start a podcast. But building community is about showing up in front of people, regularly, and inviting them to comment, reply, engage. If you want those things, you need to model that. You can’t just hope it happens.

So lean into email, because the inbox is intimate in a way social media ain’t. Bring people into your newsletter — “hey, I was talking to so-and-so about this.”

If you want to use names, ask for permission. Otherwise, it’s okay to generalize (like this post).

So much of building community is proving there’s community, beyond a like or a comment. Bring other people’s conversations into the forefront. My rectangle on a Zoom call doesn’t have all the answers, but all our rectangles together, we get closer, and you can say that in writing just as much as on a Zoom call.

Now, is all of this slower going without video? Sure. Video gives people the cues, the body language, the vibe, all that trust-building happens faster when they can witness you. But you can still do it with words, you just gotta be more intentional about it since it won’t come up easily. Be vulnerable, bring other people forward, make it a safe space, and know it’s not gonna happen overnight.

I’ve been doing my calls since 2023, writing online since 2001, none of this is quick. Challenge accepted though. Give it a shot.

I wrote, “maybe centralized kingdoms of power and influence aren’t the answer” back in January of 2024.

Now Mark Zuckerberg writes, “the history of democracy and economics has proved that centralized power stifles human potential.”

I mean, he’s talking about the fantasy world of “delivering personal superintelligence,” but he’s right about one thing: centralized power stifles human potential.

It stifles creative potential, artistic potential, (ahem) home ownership potential… large platforms like Facebook and Instagram wield so much power, determining who wins and who loses on a minute to minute basis. I know they don’t owe anyone free traffic, but it’s their digital roulette table system that stifles the creative efforts of millions (unless they pay up, of course).

If you’re going to leave social media, you need somewhere to go. Somewhere to put your attention.

Like leaving the house – where are you going? Leaving a bad relationship or workplace – you need to physically and mentally go somewhere else.

So leaving social media isn’t just about newsletters and websites and screen time, because honestly we’re taking multiple hours per day and putting them somewhere else. Where do we move that attention?

For me, that’s been walking. I’ve started a movement practice, as Cody Cook-Parrot speaks of in their book The Practice of Attention (affiliate link).

Take a moment now to consider what forms of movement feel accessible, enjoyable, and grounding for you. Maybe it’s dancing alone in your kitchen, stretching when you rise in the morning, biking along a trail or to work, tending your garden.

I can just slip out the door for 20 minutes, see a neighbor, pet a dog, see a cat, listen to the crows – things that much more enjoyable than the firehose of “content” I get from scrolling.

Just as we don’t stare at social media for three straight hours, I also don’t walk for three straight hours a day. But a mile here, an hour walk there, and by the end of the day I’ve covered 10 miles. This is something (at the time of writing this) I’ve done for 63 days in row (and covered 720 miles).

So maybe try spending 10 minutes writing lyrics, or painting, or writing, or humming a melody into your voice notes – what could add up to hours per day that would “feel accessible, enjoyable, and grounding for you?”

Where could you put your attention? What could your “720 miles” look like for your creative journey?