THE WORDS YOU SPEAK CAN TRAVEL

I opened Josh Spector’s email recently, and saw this:

“As the artist, as the creative person… I’m the lead magnet.”
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This line from Seth Werkheiser’s Social Media Escape Club newsletter resonated deeply with me.
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He went on to say:
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​“People signed up for me, so they’re getting me. And if people get huffy about it and unsubscribe?
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Bye.
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I don’t want to hold back. I’m not a magazine. I don’t have editors. I want to write what I want to write.”​
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Exactly.

That quote game from this newsletter, which actually came from one of the weekly Zoom calls I host every week.

This is why it’s so important to talk about your work. Like, out loud. With friends. Over dinner. In the mirror. On a podcast. Speak the things you do, refine it.

This isn’t about an elevator pitch (who buys things in elevators?), but about the depth and distance that the words you speak might travel.

If words can make us cry (from a break up), or jump for joy (“we’d like to offer you this position”), then surely our words can do the same.