We spent years putting our best “content” onto social media platforms, and wonder why no one visits our websites anymore.

• Copy and paste your posts to your own blog.
• Make a photo gallery on your site.
• Put the videos you post on your sales pages
• Embed the music players on your own site (right next to the stuff you have FOR SALE)

Becoming “top of mind” isn’t just for Coca Cola and Best Buy, it’s for everyone in the field you work in, or the art you make, or the magic you bring.

When I think Apple, I head to Daring Fireball.

And I hope when people think about “leaving social media,” they’ll know where to look.

Frederick Woodruff, on our recent chat:

I will also be moving more of my content on Substack into group meetings and Zoom talks. I want to create an astrological ‘node’ that is relaxed, intimate, and, yes, entertaining. To offer, what Seth called in our talk yesterday, “more realness.” And I’d love for you to be a part of that community.

Any new social media platforms that comes along needs to compete with the “realness.” Back in the day community and relationships were just called scenes, and well, we’re making a few of them in our own little pockets of the internet today.

As Frederick mentions, “relaxed, intimate, and, yes, entertaining.”

The future is real.

Maybe social media isn’t just a distraction like, while we’re making coffee, but a distraction from how we used to do business.

Years ago we’d set up at craft fairs, local markets, book tours, set up at zine fests and punk rock flea markets, open store fronts – all these wonderful things to enrichen our communities.

But then we’ve spent so much time trying to impress or reach 1000 people every other hour because it somehow worked for other folks who won the social media viral sweepstakes. “Hey,” we thought, “if they could do it, so can I!”

When in fact that viral-ness happened because the platforms were designed to bring in hoards of people and then focus the laser beam of attention on the winner each day.

It was never meant to last, or to benefit the artist. It was meant to increase shareholder value, nothing else.

I got to talk with Frederick Woodruff (Woodruff, The Dahmer Diaries, and Fame Whores) about how he started working on the web, running his popular Woodruff astrology newsletter, writing a book, his podcast, and so much more. Enjoy!

Readers can now subscribe to your Substack publication on their iOS device. But be careful – if you ever choose to leave Substack, you can’t take that paid member with you.

For IAP subscribers, Apple does not transfer billing relationships between platforms. You will still have access to their email addresses, so you can reach out and invite them to re-subscribe elsewhere.

We’ve also built a process to make this outreach easier for creators who decide to move their business off Substack. Our support team can work with you directly to guide you through your options.

So if you ever move to something like Ghost, Beehiv, Buttondown, or Memberful, it involves a couple more steps now. Yes, you still have their email address – which is very good! But if you have to suddenly tell 100 people who’ve signed up on an iOS device to cancel and sign up somewhere else, you will probably lose a handful in the process.

What percentage of your Substack subscribers have a ★★ or lower activity rating? For me, it’s 65%. Maybe I’m a horrible newsletter writer and that’s why no one reads my publication?

Or maybe Substack greased the wheels to drive subscriptions and give the illusion that they’re a coveted source of enthused readers? This is straight from the social media playbook as detailed by Cory Doctorow’s concept of Enshittification:

First they lure users onto their platforms, then attract businesses who might profit from this newly formed public, and then finally squeeze both for their own profit. Tech giants lure users in with convenience and then degrade their services over time, draining profit at the cost of user experience. In the meantime our public squares have turned somewhere between the mall and a dumpster fire, that is unfit to deal with the problems of our times.

I was looking for a free place to start a newsletter back in 2021. The Recommendations feature rolled out in early 2022. I got lots of subscribers from that! Then Substack Notes came in April of 2023 – like Twitter, but “nicer!”

The subscriptions flowed like water, like a fire hose!

Until it didn’t. I used to get 25+ new sign ups a day, but as you can see above (that 65% of my email audience if dreadfully unengaged), what did that really get me?

(more…)

One third interview / two thirds Q&A Zoom call with special guest Peabody-winning producer, journalist, and cat rap pioneer Sean Cannon. This coming Thursday, August 21 from 2:00 PM – 3:00 PM EDT.

I’m starting to do these monthly with my members (and already have next month’s guest lined up)!

Not a member? Grab a 30 day trial membership to the Social Media Escape Club for just $10.

• ​You’ll get to hang out on this call and take part in the Q&A
• Free pass to my workshop on Aug 27th
• ​Access to our weekly Zoom hangouts (3 per week)
• ​Member-only resources, our private podcast replay feed, and more

Stop posting and invite three of your biggest fans to connect.

Resist “getting out the word” to everybody, and reach out to three key contacts.

The element of “this might not work” brings clarity by way of tension, while waiting for an algorithmic break reduces your work to a scratch-off lottery ticket.