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  • Q&A: Is sending with GMAIL bad? What about using video in emails?

    You send questions, I answer them for all the world to see. A rising tide lifts all boats, so make sure you steal, er…. adapt these answers and ideas to your own email marketing sends! Q. I was going to start an email newsletter, but someone told me it’ll probably just end up people’s SPAM… [KEEP READING]

  • EMAIL AUTOPSY: Conjurer

    Many thanks to RH, our first reader-submitted specimen for EMAIL AUTOPSY! If you’re new here, I dissect email campaigns from bands and labels, breaking them down to show how other metal folks do it! This week we have the mighty Conjurer from the UK, who signed to Nuclear Blast back in February. SUBJECT LINE: ‘We’re Back, Baby’ from Conjurer CLINICAL… [KEEP READING]

  • Question: Best Ways To Get People To Sign Up

    Hello! In this email I’m answering a question from reader LT, and hoping it’s helpful for everyone, too. If you ever have a question, just reply to any email, or email me at seth@socialmediaescape.club Q. Best ways to get people to sign up, besides orders? A. Send a newsletter people want to sign up for!… [KEEP READING]

  • Stream and Destroy, Courntney Barnett, The Downbeat

    Hey, friends – time for another three emails that I rip open and examine for your benefit. This week I try to offer some ideas you can steal and use for yourself. SUBJECT LINE: ‘Asking Alexandria, Slipknot, Scorpions’ from Stream N’ Destroy CLINICAL SUMMARY: This newsletter from Ryan Downey covers a lot of data in the… [KEEP READING]

  • Write Me Or Fight Me

    No one signs up for a social media account and says, “don’t worry, I’ll only post once a month, I don’t wanna be too spammy!” So why do we act like that with email newsletters? Maybe because when you donate to a political campaign they start emailing you twice a day? Or when you buy… [KEEP READING]

  • Gus G, She Shreds, And Mastodon

    Another week, another few emails to dissect! This week we got emails from Gus G, She Shreds, and Mastodon. I’m digging through real emails, from real artists and outlets, so you can see how it’s done, and maybe you can take some ideas and apply them to your email efforts. If you have questions, hit reply or leave… [KEEP READING]

  • Professor Pizza Puts The Fans First

    Professor Pizza Puts The Fans First

    This week we welcome Professor Pizza of Axeslasher, a thrash-tastic band from Denver, Colorado that leans heavy into horror, gore, and other delicious death-metal themes. But we’re not talking about any of that. Oh no, we’re talking about email marketing! Social media! Bandcamp! Yes, we’re talking about how the heavy metal sausage gets made on the… [KEEP READING]

  • Axeslasher, Joyous Wolf, and Carnifex

    Hello, friends, and welcome to this week’s EMAIL AUTOPSY. Yeah, I’m really laying on the metal themes here, right? But whatever, I think it rules. Each week I’m going to highlight some actual emails I get from the music community, and make fun of them like ‘Beavis and Butthead.’ Just kidding. I’ll chime in with some… [KEEP READING]

  • Jeff Gretz Of Zao talks about email newsletters

    Hello, SOCIAL MEDIA ESCAPE CLUB folks! This is the first official “email newsletter” from your pal Seth, and it’s an interview with Jeff Gretz who plays drums in Zao, along with From Autumn to Ashes, and a million other projects (including the killer ZOMBI and Friends).  This interview supports the purpose of SOCIAL MEDIA ESCAPE CLUB: to learn… [KEEP READING]