THE PEOPLE YOU’RE TRYING TO REACH MIGHT NOT BE ON SOCIAL MEDIA ANYMORE

From a Cal Newport blog post, “In Defense of Thinking,”

“I’m done ceding my brain — the core of all that makes me who I am — to the financial interests of a small number of technology billionaires or the shortsighted conveniences of hyperactive communication styles.”

The platforms display view counts of short form “content,” but that doesn’t mean you’re required to play along. Are those numbers even accurate?

Lots of people drive past billboards everyday on highways, but so what?

It’s 2026 and $20 magazines exist. People are buying vinyl records. Young people are buying digital cameras and camcorders and CD players.

There is a possibility that people you’re trying to reach aren’t even on social media anymore.