Category: WritingCategory: Writing
Bree Stilwell tells the story about posting an idea on a local Reddit:
The idea was for an alternative local print magazine, something a bit more sideways than the long-reigning Ann Arbor Observer. The response:
‘How about contributing to the Observer? (I’m the deputy editor.)’
I’m dm’d her, she emailed me back, I sent her links to my Substack newsletter—my only published editorial work. I pitched her several ideas, we met for ice cream. We kept talking.
Yesterday, after a weekly online pilot since August, I got to see my first monthly advice column in ink, literally hot off the presses.
The audience? 53,000 direct mail recipients.
Your body of work can be expressed outside of just posting about it and hoping for the right person to see if and sweep you off your feet.
- Instagram is not the only place for your photography to exist!
- Substack is not the only place for your writing to exist!
- Your website is not the only place for your work to exist!
- Your Bandcamp page is not the only place for your music to exist!
Meet for ice cream! Get on the phone! Set up a Zoom call!
Stop waiting for people to stumble upon your magic and REACH FOR THE STARS!
From my piece “How I Write” over at Indie Thinkers:
For me, staying in the game is winning, and winning just means I get to play again tomorrow. I just never stopped writing for my little corner of the world.
Read the full piece here.
Peabody-winning producer, journalist, and cat rap pioneer Sean CannonSean Cannon, from a recent Escape Pod guest appearance.
“All you have to do is just be 5% better than everyone else who’s really bad at it. You don’t have to get everything perfect… you just have to be a little bit better so you can survive the war of attrition.”
You don’t have to our run a bear, you just need to out run your friends.
Got this bit from ‘Discoverability for illustrators’ by Tasha Goddard via Robyn Hepburn:
“While emailing is more about outreach than discoverability, I have heard that art directors and art commissioners will actually use the search facility in their email app (e.g. Outlook or Gmail) as a first point of call after any in-house databases – so they might type ‘room illustration, colourful’ or ‘collage illustrator, newspaper’ etc. into the search bar to see if they have been sent any work by a relevant illustrator.”
Keep this in mind when reaching out to art directors and venues and other people you’re pitching for potential opportunities.
Are you asking people to “subscribe for updates” to get people on your email list? Maybe promising a 10% discount?
Remember, you’re competing with Netflix, social media, family, new albums, holiday plans, and a million other things – rework your pitch.
“Say, “follow our adventures as we leave for tour in a month. Sign up so you don’t miss a single photo of our adventures. Sign up so you don’t miss out on all our crazy tour stories.”
There’s a reason media outlets ask, “got any crazy tour stories?”
It’s because stories sell.”

I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — Get a 30 day trial for $10 and join our next Zoom call meeting!
Looking for quiet, thoughtful guidance without the noise? My Email Guidance offering gives you calm, steady support — all at your pace, all via email.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
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