Category: WebsitesCategory: Websites
An artist asked me to look at their website (as part of my Website Resurrection offering), and I noted two things that always seem to come up.
- Stop sending your fans to platforms where you can’t reach them. Think about it, that one click away from your site could have been a click deeper into your site, so remove (or at least deprioritize) your Instagram links.
- When posting your upcoming events and award nominations on a platform where 90% of our followers won’t even see it, add those updates to your website, too!
Remember, it’s 2026 – not everyone’s on Instagram anymore. Make sure the people who were adventurous enough to seek you out can see what you’re up to.
- Stop sending your fans to platforms where you can’t reach them. Think about it, that one click away from your site could have been a click deeper into your site, so remove (or at least deprioritize) your Instagram links.
From “Bespoke Websites for Emergencies are an Active Thing“
“A single website URL is much easier to give to friends and family, who don’t really know how to look up the data on their own, but it’s something that can be put in a text message. “Go to this site,” is all you need to say. They’re happy.”
Look, not everyone is on social media these days, but every smart phone still ships with a web browser. (via Hacker News)

If you bought movies in the UK on your Sony Playstation, some of those movies will soon be deleted from your account.
“Sony said that affected customers will lose the ability to stream titles including Outrage: Way of the Yakuza, Paddington, Paddington 2, Pan’s Labyrinth, Rambo 3, Terminator 2: Judgment Day, and The Boy in the Striped Pajamas “due to our content licensing agreements.” As of September, Sony will remove any affected titles that UK users bought from their PlayStation library, per the notice.”
Oh, and the Sony Playstation is going to stop making game discs in 2028, meaning you’ll buy all your games… digitally.
There’s a rumor that Bandcamp cut “most of the remaining engineers,” prompting some folks to download their purchased music just in case the site goes dark (the site as been sold twice in the last few years, I think).
The digital goods economy is fragile. In the never ending quest of convenience, we’ve paid for things and let someone else store them, whether digital music, movies, or even our websites on sites like Squarespace.
Like Morpheus said in The Matrix, “They are the gatekeepers. They are guarding all the doors, they are holding all the keys.”
He was talking about Agents that prevented people from escaping, but that seems like an apt comparison. Are you gonna buy CDs again? Blue Rays? Host your own website? Manage your own email list?! Are you really going to escape this system?
I said “maybe centralized kingdoms of power and influence aren’t the answer” back in 2024 and it’s just becoming more true by the day. The allure of all this centralization was convenience and reach. Then, after all these years of handing over our entertainment and audience to the corporations we end up owning nothing.
Start today. Download your data. Make back ups, both locally and in the cloud. Own your work. Build a website and host it with someone you trust. Host your videos. Buy a record (or a digital download) direct from the band.
Or, put all your work into the hands of corporations who will wipe out everything you’ve worked on (sites like MTVNews, Spinner.com, folks who amassed legions of fans on social media etc) with a press of a button.

PJ Harvey’s latest newsletter links to her website, where you can “see draft lyrics and listen to Polly’s voice note.” Oh, and her latest music video for Voyager is there, too. On her website. Without linking off to YouTube.
Your newsletter is a delivery truck. Put cool things on your website, and then tell the people on your email list. Give fans a reason to visit your website.
The voice note is wonderful, too. It’s just under two minutes long, with Polly talking about the new single. No bright lights, no 4K cameras, no fancy editing, just a short audio message embedded on her website.
(more…)In our recent “Why Every Artist Needs a Website” group call, someone asked about including your credentials (like a Phd.) on your site.
Someone with a Phd. chimed in with a bit of caution, basically saying that if you have a professional license and malpractice insurance, talk to your agent before putting your credentials on a website that isn’t directly related to your practice.
Like, include your credentials on your psychology practice website, sure. But you’d probably want to talk to your insurer before putting it on your life coach website.
This is definitely a case of “talk to a professional” when dealing with the nuances of your particular field of work.

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I’m Seth Werkheiser! Get in touch: seth@socialmediaescape.club
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