GIVE FANS A REASON TO VISIT YOUR WEBSITE
PJ Harvey’s latest newsletter links to her website, where you can “see draft lyrics and listen to Polly’s voice note.” Oh, and her latest music video for Voyager is there, too. On her website. Without linking off to YouTube.
Your newsletter is a delivery truck. Put cool things on your website, and then tell the people on your email list. Give fans a reason to visit your website.
The voice note is wonderful, too. It’s just under two minutes long, with Polly talking about the new single. No bright lights, no 4K cameras, no fancy editing, just a short audio message embedded on her website.
Would have loved to seen this photo on the website, though. Sadly, it’s only on the social media platforms for some reason.
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