Category: sethwCategory: sethw

Easiest platform to start building your email list? Substack.

Sign up, give it a name, upload a logo, add a tag line, and you’re done – now you’ve got a landing page.

It’s a start. It’s not forever. If you outgrow it, fine. Export your subscribers and go somewhere.

But compared to other offerings, I believe Substack to the be the easiest for anyone just starting out.

Ask some people to sign up now, and when you’re ready, you’ve got a few people on your list already.

This from a Chris Dalla Riva piece called ‘Your Followers are not Your Fans.’

“Your followers – and maybe even your listeners – are not necessarily your fans.”

Riva goes down the rabbit hole of how Spotify plays and TikTok numbers don’t always translate to ticket sales.

Social media vanity metrics don’t always translate to real world fandom.

People who “like” a post probably won’t buy your album, sign up for your course, join your email list, or share something with their friends.

Many followers like you, but they don’t LIKE-LIKE you.

A “follower” starts at the very top of the “marketing funnel.”

Moving the follower down the funnel is an adventure.

One does not simply turn this casual fan into a customer overnight.

Customer. Subscriber. Student. Client. Whoever you’re trying to bring into your world.

You probably know this because of the very few followers that even see your social media posts, very few click anything.

So in our SOCIAL MEDIA ESCAPE PLAN journey, we’ve been doing a lot of ATTRACTING (at the top of the funnel).

Our next move is INFORMING.

Nobody knows everything you’re doing.

Most of your followers don’t know about your next course, your next photo session, your next tour, your new shirt.

They don’t know they can subscribe to your cool email list.

Here’s some wild things you can do:

➡️ Reply to someone who leaves a comment with a link

➡️ DM someone and let them know about your new project

➡️ Email someone directly

➡️ Make personalized videos with Loom and send to fans (like this):

You can directly reach followers, all while watching Ahsoka on a Tuesday night, or watching the Jets season implode in just 75 seconds.

It’s hand-to-hand combat from here on out. It’s gonna take time, and it doesn’t scale, but it can help move casual fans to people who absolutely love what you do.

This from CHRIS DALLA RIVA’s piece called ‘Your Followers are not Your Fans.’

“Your followers – and maybe even your listeners – are not necessarily your fans.”

Riva goes heavy into analytics, but at the surface level, people who follow you on social media are not destined to be your email subscribers.

People who LIKE a post probably won’t buy your album, sign up for your course, or share the post with their friends.

I hate using marketing speak, but followers are at the very top of the funnel, and it takes a lot of time and effort to get them to become more than that.

A friend is thinking about getting started with coaching calls.

They got a top 15 album to their name as an independent artist.

A coach’s name came up (let’s call them Susan) and how much they charged, which was around $250 to talk about (let’s say) playing professional poker.

“Well,” my friend said, “I can’t charge that much.”

To which I replied, “Why not? Susan doesn’t have a top 15 album.”

If you wanna learn poker, don’t book a call with my friend.

If you wanna sell records, talk to my friend (for $250).

“Experiment, find what works for you, and do more of that.”

That’s from Justin Welsh, in a post called ‘Algorithms are F*cked. Now what?’

Let’s break it down:

Experiment: don’t copy the way people post and expect the same results. Truly experiment with everything, in every way that you promote your work. Video, audio, song, dance, writing long-form, writing short-form, hand writing, typewriter – experiment!

What Works For You: the key word here is WORKS. For anything to work, you have to do it more than once a month. Try it over and over again, gauge the results. Set a reminder, set a schedule. This doesn’t mean you have to exhaust yourself, get up at 5am, and work on this for 10 hours a day. You can literally try a thing, schedule it a dozen times in a month, and see what happens. At the end of the month you can look back and see if it “worked.”

Do More Of That: In my book; if you ENJOYED it, it worked. We’re human, and we like to do things we enjoy. You’re more likely to keep promoting your work in a way that feels natural and sustainable and non-gross.

And I would say this, too: don’t worry about being spammy and posting similar posts a dozen times a month because most of your followers don’t see your posts anyways.

Keep posting.