NOT ALL FOLLOWERS ARE FANS

This from CHRIS DALLA RIVA’s piece called ‘Your Followers are not Your Fans.’

“Your followers – and maybe even your listeners – are not necessarily your fans.”

Riva goes heavy into analytics, but at the surface level, people who follow you on social media are not destined to be your email subscribers.

People who LIKE a post probably won’t buy your album, sign up for your course, or share the post with their friends.

I hate using marketing speak, but followers are at the very top of the funnel, and it takes a lot of time and effort to get them to become more than that.