Category: sethwCategory: sethw

Nobody knows everything you’re doing.

Most of your followers don’t know about your next course, your next photo session, your next tour, your new shirt.

Here’s some wild things you can do:

➡️ Reply to someone who leaves a comment with a link
➡️ DM someone and let them know about your new project
➡️ Email someone directly
➡️ Make personalized videos with Loom and send to fans (like this):

The days of getting 50,000 clicks from Facebook are long gong, but the vault is still open.

As I’ve said in “THE VAULT OF SOCIAL MEDIA IS OPEN SO TAKE WHAT YOU CAN GET” –

I have good news, and I have bad news.

The good news is the vault is open, and by vault, I mean social media.

You’re still able to link to your latest video, or a new song, or ask people to join your email list.

The bad news is that you can only swipe a few dollars at a time from the vault.

What would it hurt to try this a few times this week?

Approach your social media and email newsletters like a DJ.

A DJ doesn’t open the set with self-promotion; they give the audience a carefully chosen playlist of music, drawing from various sources, sounds, and eras.

Similarly, you can blend your influences and experiences into a cohesive online presence for your audience.

Plan ahead and schedule social media posts on specific days. Set a rhythm for your posts, and tastefully repeat announcing your new songs, tour dates, and upcoming events.

We do this because, “if your social media posts are seen by less than 3% of your followers, that means over 97% of your fans didn’t see it.”

Now, when a DJ is sourcing music for a mix, they draw from their own collection, along with new material. Random discoveries from other mixes.

In a way you’re probably already doing this.

You’re sending new music to your friends, and going to shows.
Dropping links to music videos in the group chat.
Talking about upcoming shows in Discord, on social media, in person.

You’re more of a DJ then you realize.

Your “online presence” is your existence in the digital space, so keep it authentic.

Use your good taste and share that with your audience. Tell them the new album you discovered, the old album that moves you to tears, a book that inspired your creative journey.

This makes “marketing ” feel less gross because you’re just being yourself, reshaping the conversation into whatever online container you happen to inhabit.

Easiest platform to start building your email list? Substack.

Sign up, give it a name, upload a logo, add a tag line, and you’re done – now you’ve got a landing page.

It’s a start. It’s not forever. If you outgrow it, fine. Export your subscribers and go somewhere.

But compared to other offerings, I believe Substack to the be the easiest for anyone just starting out.

Ask some people to sign up now, and when you’re ready, you’ve got a few people on your list already.

This from a Chris Dalla Riva piece called ‘Your Followers are not Your Fans.’

“Your followers – and maybe even your listeners – are not necessarily your fans.”

Riva goes down the rabbit hole of how Spotify plays and TikTok numbers don’t always translate to ticket sales.

Social media vanity metrics don’t always translate to real world fandom.

People who “like” a post probably won’t buy your album, sign up for your course, join your email list, or share something with their friends.

Many followers like you, but they don’t LIKE-LIKE you.

A “follower” starts at the very top of the “marketing funnel.”

Moving the follower down the funnel is an adventure.

One does not simply turn this casual fan into a customer overnight.

Customer. Subscriber. Student. Client. Whoever you’re trying to bring into your world.

You probably know this because of the very few followers that even see your social media posts, very few click anything.

So in our SOCIAL MEDIA ESCAPE PLAN journey, we’ve been doing a lot of ATTRACTING (at the top of the funnel).

Our next move is INFORMING.

Nobody knows everything you’re doing.

Most of your followers don’t know about your next course, your next photo session, your next tour, your new shirt.

They don’t know they can subscribe to your cool email list.

Here’s some wild things you can do:

➡️ Reply to someone who leaves a comment with a link

➡️ DM someone and let them know about your new project

➡️ Email someone directly

➡️ Make personalized videos with Loom and send to fans (like this):

You can directly reach followers, all while watching Ahsoka on a Tuesday night, or watching the Jets season implode in just 75 seconds.

It’s hand-to-hand combat from here on out. It’s gonna take time, and it doesn’t scale, but it can help move casual fans to people who absolutely love what you do.