Category: CommunityCategory: Community

I wrote that we spent years putting our best “content” onto social media platforms, and wonder why no one visits our websites anymore, to which Matt replied:

I keep finding my way back to your site because this premise is so enticing. What do you think are the best “top of funnel” strategies for growth if someone really wants to embrace the your name dot com lifestyle? I’m doing music, so I could imagine focusing more on live shows and pen/paper email list sign ups. But then I wouldn’t have met you!

To think of all the people I haven’t met, because I’m not on TikTok, right?

Or because I didn’t go to that local event last Tuesday!

I’ve met some great people on Twitter. Could I have met more great people if I had stayed? Sure, but at what cost?

Would juggling multiple social media accounts over the last few years have helped me become the Seth that I am today?

No way.

What if instead of hoping for favor with the algorithms to achieve more awareness we embrace the serendipity? The realness?

What if less is more? What is enough?

Frederick Woodruff, on our recent chat:

I will also be moving more of my content on Substack into group meetings and Zoom talks. I want to create an astrological ‘node’ that is relaxed, intimate, and, yes, entertaining. To offer, what Seth called in our talk yesterday, “more realness.” And I’d love for you to be a part of that community.

Any new social media platforms that comes along needs to compete with the “realness.” Back in the day community and relationships were just called scenes, and well, we’re making a few of them in our own little pockets of the internet today.

As Frederick mentions, “relaxed, intimate, and, yes, entertaining.”

The future is real.

I got to talk with Frederick Woodruff (Woodruff, The Dahmer Diaries, and Fame Whores) about how he started working on the web, running his popular Woodruff astrology newsletter, writing a book, his podcast, and so much more. Enjoy!

One third interview / two thirds Q&A Zoom call with special guest Peabody-winning producer, journalist, and cat rap pioneer Sean Cannon. This coming Thursday, August 21 from 2:00 PM – 3:00 PM EDT.

I’m starting to do these monthly with my members (and already have next month’s guest lined up)!

Not a member? Grab a 30 day trial membership to the Social Media Escape Club for just $10.

• ​You’ll get to hang out on this call and take part in the Q&A
• Free pass to my workshop on Aug 27th
• ​Access to our weekly Zoom hangouts (3 per week)
• ​Member-only resources, our private podcast replay feed, and more

Stop posting and invite three of your biggest fans to connect.

Resist “getting out the word” to everybody, and reach out to three key contacts.

The element of “this might not work” brings clarity by way of tension, while waiting for an algorithmic break reduces your work to a scratch-off lottery ticket.