STOP SENDING YOUR FANS AWAY FROM YOUR WEBSITE

Been visiting artists’s website lately, and it’s mind blowing how few sites have any meat. No bio. No backstory. No history.

Basically just a link-in-bio page, directing fans to various platforms, where reaching your audience will never get any easier (or cheaper).

• Links to YouTube, where your fans are bombarded with suggested videos and pre-roll ads.
• Links to Spotify, where your precious work is surrounded by other bands and albums.
• Links to social media, where your updates compete with celeb gossip, political drama, auto-play videos, and worse.

Not everyone wants to just stream your album, or “consume your content” on YouTube.

Some people are dying to fall in love with your work, so seduce your fucking fans.

Lure them in like a vampire and never let ‘em go.

Tell them your darkest secrets, your seedy tales, or at least tell them what god damn city you’re based out of, my god.

And that doesn’t mean it needs to turn into some parasocial weird toxic relationship. Set boundaries, of course.

But why do artists do interviews with big media outlets?

Why do they answer questions about how they got started?

Their influences?

Stories from tours?

Hardships on the set?

Challenges in the studio?

Because that shit is more interesting than saying GO SEE MY MOVIE or STREAM MY ALBUM.